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"I'm sure the moms are just sick to death of every year having to pay for a brand new dress -- and the prices are up there --  so once they discover our shop,  they're locked in," said manager Dianne Schiller. The survey shows families earning less than $20,000 a year will spend about $1,200 on prom, while families earning more than $75,000 a year will spend about $250 less. LAS VEGAS -- Despite the fact that families are still struggling financially, the average high school student is expected to spend about $1,000 on prom this year, about $300 more than last year. Jerry's Tux Shop says phones are ringing off the hook, and over at Renta-Dress & Tux, it is much of the same. To afford prom, students say they have been saving up for months, working part-time jobs just to pay for that one night. According to a survey by Visa, the cost of prom is soaring this year, and poorer teens are spending far more than their wealthy counterparts.  But students are getting a lot of help with expenses, according to the survey. Parents pay for about 60 percent of the overall cost. Aside from what to wear, there's also dinner, pictures, limo rentals, and of course, the activity afterwards.